Digital Marketing Group Classes

OUR KNOWLEDGE, YOUR LEVERAGE

 

START YOUR DIGITAL JOURNEY

In a fully digitalized landscape, the importance of Digital Marketing is now greatly recognized. Individuals and businesses operating online or offline require a strong Digital Marketing strategy. The challenge is to find the right partner to guide them throughout this journey, whether you work with an agency, manage your activations in-house or looking for a professional reorientation, you will still need to know the most common technicalities behind Digital Marketing. Knowing the best practices will help you make the right decisions and/or eventually deal with your partner as you will be speaking the same language.

Corporate Training & Audits Digital Marketing 2021 Tips

The Story Behind The Academy

WONE ACADEMY has been launched to support anyone desiring to acquire the right digital marketing skillsets. The Academy has expressly been designed for learners interested in deep diving into this highly technical yet essential field of Marketing.

 

The Academy brings along a ludic learning scheme taking different educational shapes including Video content, project management, quizzes, Workshops, and many more. The purpose is to make the learning process as enjoyable as possible.

Wone Academy Identity

WONE ACADEMY is a Digital Marketing Online and Offline School specialized in teaching the most advanced performance Marketing techniques to Students, Fresh Graduates, business owners, Marketers, decision-makers, and anyone who intends to leverage directly or indirectly Digital Marketing techniques in his/her everyday life.

 

WONE ACADEMY offers a variety of learning programs delivered online or in our School in JLT along with several courses’ formats such as prebuilt online courses, live courses, One to One, Group Classes, and many more.

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Students: Who Should Learn?

Student & Fresh Graduates

Students/Fresh graduates who are interested in strengthening their Digital Marketing knowledge and/or gaining new practical skill sets in Digital Performance Marketing.

Marketing Professionals

 

Professionals initiating a career shift towards Digital Marketing (Professional Reorientation) desiring to acquire hands-on Digital Marketing knowledge and skillsets.

Small Businesses and Entrepreneurs

Small Business owners looking to grow their online revenue and/or Brand exposure internally by strengthening their own knowledge in Digital Marketing.

Medium to Large Entreprises

Medium to large enterprises eager to build a strong in-house Digital Marketing team or scale up the skills of a team already in place with more advanced knowledge.

Courses Topics

Strategy & Planning

Get to understand and master digital strategies and business KPIs. Discover how to build a relevant and tailored multichannel strategy, understand the thinking process and the importance behind each Marketing channel.

Tracking & Data Analytics

Why should we measure and how do we do that? Find out about all key measurement platforms with the possibility to deep dive into each tracking platform (Google Analytics, Adobe, Adjust, etc.)

 

Campaigns Management

Execute digital marketing campaigns following best practices to meet your targets. Launch campaigns across all Paid Media channels: Facebook, Google (Search, YouTube & Display), TikTok, Snapchat, Twitter, etc.

Graphic & Content

How do we write strong captions that make the whole difference?

Learn everything about graphic design best practices for all major industries

 

 

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AB Testing & Betas

Learn what AB testing is for in digital marketing and why it so valuable. Discover how to execute a successful and statistically significant AB testing across audiences, Ads, Captions, CTAs, bidding strategies, and landing pages.

Program learning outcomes and content

What will I learn?

After the training completion, you will have a great understanding of what Digital Marketing is, how to build a Digital Strategy that seamlessly falls under your global Strategy and KPIs. You will know what media plans are and how do they serve a digital purpose? You will also maser the execution, optimization, and analytics behind digital campaigns and understand the tools that help you analyze the customer journey, the conversion funnel, the competition, and other very important customer-centric and market-focued analyses.

Introduction to Digital Marketing

Introduction to Digital Marketing

This module is an introduction to Digital Marketing, it gives you clear guidelines on what Digital Marketing is and how do the several Digital Marketing activations come together to help you achieve your goals. 

Meaning of Digital Marketing

KPIs & Goals

Digital Ecosystem

Multichannel

Cross-device

Customer journey

Digital Marketing Strategy & Planning

Digital Marketing Strategy & Planning

Module Info & Overview

How do we build a detailed digital strategy and how do we define initial KPIs? This module answers these key questions which should be answered at the critical planning stage. 

Digital Marketing Strategy

Digital Strategy Planning

Media planning

Setting Strategy Objectives and KPIs

Digital Strategy based on Guidelines

Understanding Digital dependencies

Paid Search Ads

Paid Search Ads (PPC)

Module Info & Overview

Did you know that Ad Rank is the most prominent factor in Paid Ads? This module teaches you how to operate, optimize and analyze Google Ads to make sure that all the elements during the ranking auction are optimized.

The meaning of SEA

SEA Auction

Optimizing Google Search Ads

Dos and Don'ts

Automation in SEA

SEA & SEO synergies

Display and Video Advertising

Display and Video Advertising

Module Info & Overview

What are Display Ads and how should use them? What are the most performing Display formats and what are the best practices when it comes to running digital banners or Video advertising? 

Fundamentals of Display and Video Advertising

Creating and Managing a YouTube Channel

Targeting Display and Video Campaigns

Google Display Network and Video Ad Formats

Creating Display and Video Campaigns

Optimizing Display and Video Campaigns

Social Media Ads

Social Media Ads

Module Info & Overview

Push Marketing is key when it comes to building a brand or driving users towards the consideration stage. Learn how to launch effective and professional social media Ads, how to create custom conversions, and how to properly AB test and optimize your Ads.

Social Media Ad Managers

Building a brand, boosting your awareness

Interest, Lookalikes and Remarketing

Automation in Social Media Ads

Content and Artwork for Social Media Ads

Optimizing Granular Social Media campaigns

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Module Info & Overview

Founded on 3 pillars, Content, Structure, and Authority with a touch of great social media presence, Search Engine Optimisation is a must-learn when it comes to traffic acquisition. This module explains the importance of SEO and the kind of optimizations you can start with from basic to advanced.

SEO Fundamentals

Measuring SEO Performance

Optimise Organic Search Ranking

Keywords and SEO Content Plan

Aligning SEO and Business Objectives

Analytics with Google Analytics

Analytics with Google Analytics

Module Info & Overview

Google Analytics is a Web and/or App Analytical tool, free of charge for most advertisers. Learn how to set up your GA account, how to create goals, exclude referrals, Know how to read the data, and leverage the available insights. 

Web Analytics Fundamentals

Monitoring Campaigns with Google Analytics Reports

Analysing and Recording Google Analytics Data

Creating and Configuring a Google Analytics Account

Setting Goals with Google Analytics

Digital Marketing Auditing

Digital Marketing Audits

Module Info & Overview

If you are looking to assess a digital strategy or the execution of digital campaigns, please get in touch, we will discretely work on a neutral, and highly insightful audit report that you can use as a frame to improve the work.  

Website Audits

Content Audits

Graphic Design & Brand Audits

SEA, SEO, EMAILERS Audits

Measurement & reporting Audits

Landing Page Audits

Email Marketing

Email Marketing

Module Info & Overview

Did you know that an email or phone number is the most important information you can collect from your customer after a transaction? Discover the backstage of well-targeted emailing campaigns. Learn how to strategize and operate eye-catchy, user-friendly, and highly effective emailing campaigns. Know how to collect, segment but also treat your data to maximize its outcomes.

Email Marketing Fundamentals

Collection the Data

Segmenting the Data

Email Look & Feel

Tools and Tech

Marketing Automation

Measurement & Reporting

Measurement & Reporting

Module Info & Overview

Why is it so important to measure and track your Digital Ads? How do we implement pixels on a website, what is Google Tag Manager and how does it work? How do we build meaningful digital reports and real-time dashboards? What about attribution? Find all the answers you need in this module.

Fundamentals of Measurement

Setting up Pixels

Setting up SDKs

Google Tag Manager

Real-life Business Dashboards

Attribution Models & Windows

By the end of the training,

You will be able
to answer the questions:

Digital strategy: How to produce a rational digital marketing strategy by choosing the appropriate media mix based on your KPIs? How to allocate the right amount to each channel?

Campaign execution: Across Google Search Text Ads, Google Search Shopping Ads, Facebook/Instagram Ads, Display & Youtube Ads, Twitter Ads, Tiktok Ads, Snapchat Ads, and more.

Tracking & Measurement: How do we accurately track web and App events? How do we place a pixel on a website and cross-check data for accuracy? Learn about attribution.

Reporting & Dashboarding: How to set up a Google Datastudio real-time Dashboard with all metrics and dimensions? What other tools to consider? How to report on Excel and Google Sheets?

Optimization Actions: How do we optimize digital campaigns for optimal results across all platforms? How to assess ongoing optimizations to reach healthy CPAs & ROIs?

Our Packages

  • DiscoveryAED4,9993h / day for 3 days

  • Group (Min 20 students per class)

    .

    Aida Sahraoui

    Ex Digital Director Group M | WPP

     

     

    Comprehensive & Introductive Courses

    Introduction to Digital Marketing
    Overview of all key Digital Marketing channels (Paid & Organic)
    Introduction to Google Analytics
    Introduction to Google Data Studio
    Digital Marketing Tips & Tricks

     

     

    In-class or Online
    3h per day for 3 days

Best offer
  • AdvancedAED7,9994h / day for 4 days

  • Group (Min 10 students per class)

    .

    Aida Sahraoui

    Ex Digital Director Group M | WPP

     

     

    Advanced & hands-on Courses

    Deep-dive in Digital Marketing
    Learn how to build a digital strategy
    Deep-dive in all key Digital Marketing channels (Paid & Organic)
    Advanced Google Analytics features
    Learn how to set up a Google Data Studio Report
    Digital Marketing Tips & Tricks

     

    In-class or Online
    4h per day for 4 days

  • ExpertAED12,9995h / day for 5 days

  • Group (Min 5 students per class)

    .

    Aida Sahraoui

    Ex Digital Director Group M | WPP

     

     

    Courses Tailored to your needs

    Deep-dive in Digital Marketing
    Learn how to build a digital strategy
    Access data-centric and advanced methodologies
    Courses are tailored to your KPIs and needs

     

    Addon: supervision of your digital marketing campaigns for 30 days

     

    In-class or Online
    5h per day for 5 days

Steps to Success

  • Contact us!

    Contact us!

    Get in touch with aida@wone.ae Detail your requirements as much as possible Expect a call from us!

  • Let's define your needs together

    Let’s define your needs together

    Scope of learning Timing and course schedule Number of students

  • It will not be long before you receive a tailored proposal

    It will not be long before you receive a tailored proposal

    Including:  Pricing Course schedule Courses module Course options

  • Let’s start learning

    Let’s start learning

  • Get Certified

    Get Certified

  • We keep an eye on you!

    We keep an eye on you!

  • KEEP CALM AND CONTINUE PRACTICING

    KEEP CALM AND CONTINUE PRACTICING

BOOK YOUR CLASS

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