OUR KNOWLEDGE, YOUR LEVERAGE
WONE ACADEMY has been launched to support anyone desiring to acquire the right digital marketing skillsets. The Academy has expressly been designed for learners interested in deep diving into this highly technical yet essential field of Marketing.
The Academy brings along a ludic learning scheme taking different educational shapes including Video content, project management, quizzes, Workshops, and many more. The purpose is to make the learning process as enjoyable as possible.
WONE ACADEMY is a Digital Marketing Online and Offline School specialized in teaching the most advanced performance Marketing techniques to Students, Fresh Graduates, business owners, Marketers, decision-makers, and anyone who intends to leverage directly or indirectly Digital Marketing techniques in his/her everyday life.
WONE ACADEMY offers a variety of learning programs delivered online or in our School in JLT along with several courses’ formats such as prebuilt online courses, live courses, One to One, Group Classes, and many more.
Students/Fresh graduates who are interested in strengthening their Digital Marketing knowledge and/or gaining new practical skill sets in Digital Performance Marketing.
Professionals initiating a career shift towards Digital Marketing (Professional Reorientation) desiring to acquire hands-on Digital Marketing knowledge and skillsets.
Small Business owners looking to grow their online revenue and/or Brand exposure internally by strengthening their own knowledge in Digital Marketing.
Medium to large enterprises eager to build a strong in-house Digital Marketing team or scale up the skills of a team already in place with more advanced knowledge.
Get to understand and master digital strategies and business KPIs. Discover how to build a relevant and tailored multichannel strategy, understand the thinking process and the importance behind each Marketing channel.
Why should we measure and how do we do that? Find out about all key measurement platforms with the possibility to deep dive into each tracking platform (Google Analytics, Adobe, Adjust, etc.)
Execute digital marketing campaigns following best practices to meet your targets. Launch campaigns across all Paid Media channels: Facebook, Google (Search, YouTube & Display), TikTok, Snapchat, Twitter, etc.
How do we write strong captions that make the whole difference?
Learn everything about graphic design best practices for all major industries
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Learn what AB testing is for in digital marketing and why it so valuable. Discover how to execute a successful and statistically significant AB testing across audiences, Ads, Captions, CTAs, bidding strategies, and landing pages.
After the training completion, you will have a great understanding of what Digital Marketing is, how to build a Digital Strategy that seamlessly falls under your global Strategy and KPIs. You will know what media plans are and how do they serve a digital purpose? You will also maser the execution, optimization, and analytics behind digital campaigns and understand the tools that help you analyze the customer journey, the conversion funnel, the competition, and other very important customer-centric and market-focued analyses.
Digital strategy: How to produce a rational digital marketing strategy by choosing the appropriate media mix based on your KPIs? How to allocate the right amount to each channel?
Campaign execution: Across Google Search Text Ads, Google Search Shopping Ads, Facebook/Instagram Ads, Display & Youtube Ads, Twitter Ads, Tiktok Ads, Snapchat Ads, and more.
Tracking & Measurement: How do we accurately track web and App events? How do we place a pixel on a website and cross-check data for accuracy? Learn about attribution.
Reporting & Dashboarding: How to set up a Google Datastudio real-time Dashboard with all metrics and dimensions? What other tools to consider? How to report on Excel and Google Sheets?
Optimization Actions: How do we optimize digital campaigns for optimal results across all platforms? How to assess ongoing optimizations to reach healthy CPAs & ROIs?
Group (Min 20 students per class)
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Ex Digital Director Group M | WPP
Introduction to Digital Marketing
Overview of all key Digital Marketing channels (Paid & Organic)
Introduction to Google Analytics
Introduction to Google Data Studio
Digital Marketing Tips & Tricks
In-class or Online
3h per day for 3 days
Group (Min 10 students per class)
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Ex Digital Director Group M | WPP
Deep-dive in Digital Marketing
Learn how to build a digital strategy
Deep-dive in all key Digital Marketing channels (Paid & Organic)
Advanced Google Analytics features
Learn how to set up a Google Data Studio Report
Digital Marketing Tips & Tricks
In-class or Online
4h per day for 4 days
Group (Min 5 students per class)
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Ex Digital Director Group M | WPP
Deep-dive in Digital Marketing
Learn how to build a digital strategy
Access data-centric and advanced methodologies
Courses are tailored to your KPIs and needs
Addon: supervision of your digital marketing campaigns for 30 days
In-class or Online
5h per day for 5 days
Get in touch with aida@wone.ae Detail your requirements as much as possible Expect a call from us!
Scope of learning Timing and course schedule Number of students
Including: Pricing Course schedule Courses module Course options
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