Learn how to create a media plan on Excel Sheet and Google Sheet that determines how you are planning to spend your advertising budget and why. This course also provides a full understanding of how to forecast budget and KPIs.
This course answers the following questions:
- Why should we build Media Plans?
- How to build a detailed Media Plan?
- Which KPIs to consider in a Media Plan?
- How to define a forecast in your Media plan?
- What next once the Media plan is created?