The Multichannel Strategy sections illustrates how multichannels come together in your digital equation, how do we define a suitable multichannel media strategy that falls perfectly into your global business strategy.
This Course answers the questions:
- What is a Multichannel strategy
- How do we define one?
- How do we read its performance as a whole
- What are the limits of the tools we work with when it comes to a full understanding of Multichannel activities